Updated June 2008
"GM$ up 11.5 percent!"
Many so-called training programs educate people rather than train them. That's
a lot like reading a book on how to play the piano. You may learn where the
keys are... but unless you can sit down at the piano with a knowledgeable instructor
and practice, practice, practice -- you'll never really learn how to play.
As a Coffman Group client you actually play the piano with your coach sitting
next to you. Our GM$ is up 11.5 percent!"
JOHN ISENBERG
Principal and VP of Sales and Marketing, Western Extralite
Company
"Our bid price per job increased 20 percent!"
I used to spend all of my time with the "wrong" clients.
Sending out bids, showing our portfolio and literally giving
away design ideas. We actually got so "busy" we didn't
have any time for paying clients. Within six months of joining
The Coffman Group, our bid price per job increased 20%, and
we learned how to target a more desirable market segment and
pursue work from clients who really wanted and needed our services.
Now we only work with the "right" clients.
DICK DUYVEST
Owner, Outdoor Environments
"10% growth while our industry remains flat!"
The Coffman group has been instrumental in introducing a process
to our sales efforts that heretofore had not existed. Our
relationship with them has resulted in a 10% overall sales
growth for our organization in the midst of very trying times.
In addition, their help in screening potential candidates
for our sales force has improved the quality of our organization
dramatically. When I reflect back over the last year, the
most effective contribution I have made to my company was
to hire Casey Coffman and his team. They have re-energized
my organization.
TIM TRABON
CEO, Trabon-Paris Printing & Trabon Solutions
"My monthly sales increased by over 30 percent!"
My life has changed since joining The Coffman Group. I have
been in the same industry for over eight years and felt there
was not much room for growth. Within the first 90 days of
joining the program, my monthly sales increased by over 30%.
As soon as I started applying the skills I learned with The
Coffman Group, results began to happen. I'm now earning an
income that I once thought couldn't be obtained -- and I
feel like I'm just getting started!
DALE RAYMAN
Regional Vice President, RSI, Inc.
